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  2. Best practices

Best practices

Laws and Regulations

  • Canada anti-spam legislation
  • Why permission from contacts is necessary
  • CAN-SPAM Compliance
  • Difference between opt-in and double opt-in
  • Changing my sender email Address
  • Dedicated sending IP address
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Deliverability

  • Optimiser votre délivrabilité
  • Spam complaints and how to avoid them
  • Why permission from contacts is necessary
  • Authenticating my domain with SPF, DKIM and DMARC protocols
  • Use my own domain in the sender email address – why?
  • Use my own domain in the sender email address – recommendations
Afficher les 9 articles

Contacts

  • A good contact list
  • Getting new subscribers
  • Building your contact list

Campaigns

  • Generating engagement
  • Content strategy
  • Get better open rates
  • Ideas on how to create the first template
  • Email design checklist
  • Avoiding using “noreply@” Email Addresses
Afficher les 10 articles
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