Laws and Regulations
- Canada anti-spam legislation
- Why permission from contacts is necessary
- CAN-SPAM Compliance
- Difference between opt-in and double opt-in
- Changing my sender email Address
- Dedicated sending IP address
Deliverability
- Spam complaints and how to avoid them
- Why permission from contacts is necessary
- Authenticating my domain with SPF, DKIM and DMARC protocols
- Use my own domain in the sender email address – why?
- Use my own domain in the sender email address – recommendations
- Avoiding spam traps
Contacts
Campaigns
- Generating engagement
- Content strategy
- Get better open rates
- Ideas on how to create the first template
- Email design checklist
- Avoiding using “noreply@” Email Addresses